Seattle Photographer Daniel Berman | Seattle editorial photographer | (206) 387-3767

Class action attorney Steve Berman for STAT News

$206 billion against Philip Morris. $27 billion against Visa-Mastercard. $1.6 billion against Toyota.



Known for beating Big Tobacco and more, attorney Steve Berman has won successful verdicts in dozens of historic class-action lawsuits over a storied career, as founder and managing partner of Hagens Berman Sobol Shapiro in Seattle. Now he is taking on pharmaceutical drug manufacturers, alleging gouging of American consumers with opaque, flagrant pricing. This epic story was photographed for STAT News for my second assignment with the health and science website. Thanks to Senior Photo Editor Alissa Ambrose for the assignment and Jane Gershovich for helping on set.



Brooks CEO Jim Weber for Running Insight

Photographed Brooks CEO Jim Weber for the cover of Running Insight down at their new Seattle headquarters along the Burke-Gilman trail. Really nice guy and always a pleasure to photograph someone for the second time. We busted through 3 setups on 3 floors in 30 minutes! Many thanks to Art Director Francis J. Klaess.





Textio CEO Kieran Snyder for SHRM | Seattle editorial photographer


Had a great shoot last month with Textio CEO Kieran Snyder for HR Magazine and the Society for Human Resource Management. It was a fun job to take on at their downtown Seattle offices in between a day of team meetings. Snyder’s company helps improve job application language for maximum impact — always essential in our current hyper competitive Northwest job market.


Mod Pizza for Franchise Times | Seattle editorial photographer



MOD Pizza Co-founder, chairman and CEO Scott Svenson with his wife, Ally Svenson. The pair have plans to create hundreds of the restaurants around the globe.


MOD Pizza CEO Scott Svenson in downtown Seattle. (Daniel Berman/



Way back last spring I photographed Mod Pizza CEO Scott Svenson and his wife Ally Svenson at one of their Seattle locations of the wildly successful Mod Pizza chain. The shoot was just published (my first of the year!) on the latest cover of Franchise Times. Beth Ewen’s great piece details how Mod Pizza is willing to take a chance and provide meaningful employment to people from difficult backgrounds, encouraging loyalty and fostering a healthy workplace. I had a short amount of time to make multiple portrait options for a potential cover, inside opener, and a planned set of pages inside. Fortunately, Scott and Ally were super nice and easy to work with. So were their ace employees, who helped showcase this important story!

Advertisements’s Neil Lindsay for Advertising Age covershoot | Seattle editorial photographer



I photographed Neil Lindsay, Amazon’s vice president of global advertising and device product-line management, for the cover of Advertising Age and the Power Players list – out this week. It was an incredible honor to be asked to shoot the cover as my first assignment from the advertising and marketing magazine. We had less than an hour with Neil but my team and I were able to capture four different setups across multiple floors and buildings at Amazon’s Bigfoot office in South Lake Union. Art Director Erik Spooner flew in from New York to oversee the shoot and we spent some time that morning scouting through the office and going over the game plan. We settled on three areas and lucked out with a fourth nearby and perfect weather on the roof. I was tethered to a laptop with an external monitor so the team could see each shot — It also let me play a favorite album from Tycho the entire time for relaxing vibes! Big thanks to Erik for the commission, Glynne Davies for hair and makeup, and my assistants Spencer Wallace and Jovelle Abbey Tomayo for hustling and working so hard!



Brighton Jones CEO Jon Jones for Financial Advisor Magazine | Seattle editorial photographer





It’s been a busy month! I photographed Brighton Jones CEO Jon Jones for the cover of Financial Advisor magazine! I had not worked for them in probably two years (and under a different editor) so it was great to get this call in early August to shoot the September cover. They also ran a photo in table of contents and a doubletruck two-page opener! Jon told me about how emotional intelligence drives the policies and actions of the company, it was enlightening and moving. They are very good at their work! It is always cool when you can actually connect on an assignment. His positive attitude and easy demeanor made the shoot a total breeze. Many thanks to the creative team for their support and commission and @Iancbates for help on-site!


Robotics Researcher Sergey Levine for MIT Technology Review 35 under 35 | Seattle editorial photographer









Robots! Labs! Robotic hand labs! Had an awesome shoot back in July that just ran this month in MIT Technology Review. I was commissioned by the art team to photograph and film University of Washington CSE Professor Sergey Levine for #TR35, the magazine’s 35 under 35 feature. Levine has helped pioneer some incredible scientific research on how robotic limbs can be taught to touch and manipulate objects, learning independently through trial and error. I visited the sophisticated lab and was struck by how this robotic hand could be an asset for the future of everything from assembly lines to people requiring fully functioning prosthetic limbs. It was a joy to meet Levine and his co-lead on the ADROIT project, Vikash Kumar. They were gracious with their time and allowed me and my team all the access to do the shoot and get exactly what I envisioned for this story.



Soyeon Yi for | Seattle editorial photographer

One of my last and favorite shoots of 2015 was to photograph Korea’s first female astronaut, Soyeon Yi, for Yi made headlines in 2008 as she conducted research for 10 days at the International Space Station. Today she volunteers at The Museum of Flight here in Seattle. Big thanks to Soyeon for her time, my assistant Kyu Han for wheeling lights around, and The Museum of Flight for their gracious accommodation!

seattleeditorialphotographerDanielberman-soyeon-cosmopolitan-web copy


Amazon CEO Jeff Bezos for Welt am Sontag | Seattle editorial photographer

I have only photographed a few people more than once for a portrait so the chance to point my camera toward the CEO of Amazon again for a few minutes made for a pretty surreal morning earlier this month. Jeff Bezos convincingly pretended to remember me as we worked through a few setups and I asked him if Donald Trump ever replied to his tweet offering a rocket ship ride (he hasn’t) and he let out of one of his trademark chuckles. He takes direction well and laughed at my dumb jokes. Perfect subject. Before I knew it, an assistant was calling time and he thanked me and walked out. One of those mornings that are way too early and over way too quickly. Photographed for Welt am Sonntag, a German newspaper  Big thanks to my assistant @jovellephoto too for her help. This is one of my last tear sheets of the year and it was an awesome time.


Opposing sides of the urban density debate | Roger Valdez and John Fox for Seattle Weekly | Seattle editorial photographer

(Left) Microhousing and urban density advocate Roger Valdez photographed in Seattle near his office in the South Lake Union neighborhood. (Right) John Fox, a longtime housing and homeless rights advocate, photographed November 2 in Shoreline outside of The Bounty, a coffee shop he often works from. Photos by Daniel Berman/

(Left) Microhousing and urban density advocate Roger Valdez photographed Nov. 5 in Seattle near his office in the South Lake Union neighborhood. (Right) John Fox, a longtime housing and homeless rights advocate, photographed Nov. 2 in Shoreline outside of The Bounty, a coffee shop he often works from. Photos by Daniel Berman for Seattle Weekly.





Seattle is debating how to approach the issues of urban density and housing development and, reasonably, everyone has something to say. I was tasked with photographing two advocates on opposing sides for the Nov. 10 Seattle Weekly cover story. A interesting and thorough article by Casey Jaywork explains the topic much better than I can. And check out the cool illustrations by Art Director Jose Trujillo for the piece!  Big thanks to Roger Valdez and John Fox for being generous with their time!

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