Seattle Photographer Daniel Berman | Seattle editorial photographer | (206) 387-3767 daniel@bermanphotos.com

Leaf Ladies for Oregon Leaf

Thrilled to finally be able to show Leaf Ladies, a series of portraits for @oregonleaf highlighting amazing female entrepreneuers in the Oregon Cannabis industry! I spent two days in Portland collaborating with writer Simone Fischer and the work paid off — this story ran over 10 pages in the August 2017 issue of the magazine! WomenofCannabis7WomenofCannabis5WomenofCannabis4WomenofCannabis3WomenofCannabis2WomenofCannabis6WomenofCannabis1WomenofCannabis8WomenofCannabis9WomenofCannabis10

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Textio CEO Kieran Snyder for SHRM | Seattle editorial photographer

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Had a great shoot last month with Textio CEO Kieran Snyder for HR Magazine and the Society for Human Resource Management. It was a fun job to take on at their downtown Seattle offices in between a day of team meetings. Snyder’s company helps improve job application language for maximum impact — always essential in our current hyper competitive Northwest job market.

Mod Pizza for Franchise Times | Seattle editorial photographer

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MOD Pizza Co-founder, chairman and CEO Scott Svenson with his wife, Ally Svenson. The pair have plans to create hundreds of the restaurants around the globe.

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MOD Pizza CEO Scott Svenson in downtown Seattle. (Daniel Berman/bermanphotos.com)

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Way back last spring I photographed Mod Pizza CEO Scott Svenson and his wife Ally Svenson at one of their Seattle locations of the wildly successful Mod Pizza chain. The shoot was just published (my first of the year!) on the latest cover of Franchise Times. Beth Ewen’s great piece details how Mod Pizza is willing to take a chance and provide meaningful employment to people from difficult backgrounds, encouraging loyalty and fostering a healthy workplace. I had a short amount of time to make multiple portrait options for a potential cover, inside opener, and a planned set of pages inside. Fortunately, Scott and Ally were super nice and easy to work with. So were their ace employees, who helped showcase this important story!

Sounders fans celebrate MLS Cup | Seattle editorial photographer

A few favorites from a personal shoot photographing soccer fans at a rally celebrating the Seattle Sounders’ victory in the MLS Cup on a freezing December day.

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Robotics Researcher Sergey Levine for MIT Technology Review 35 under 35 | Seattle editorial photographer

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Robots! Labs! Robotic hand labs! Had an awesome shoot back in July that just ran this month in MIT Technology Review. I was commissioned by the art team to photograph and film University of Washington CSE Professor Sergey Levine for #TR35, the magazine’s 35 under 35 feature. Levine has helped pioneer some incredible scientific research on how robotic limbs can be taught to touch and manipulate objects, learning independently through trial and error. I visited the sophisticated lab and was struck by how this robotic hand could be an asset for the future of everything from assembly lines to people requiring fully functioning prosthetic limbs. It was a joy to meet Levine and his co-lead on the ADROIT project, Vikash Kumar. They were gracious with their time and allowed me and my team all the access to do the shoot and get exactly what I envisioned for this story.

 

Everett helping homeless for Cityvision | Seattle editorial photographer

Got approached to do a cool shoot for my longtime client, Cityvision, last month, focusing on the innovative efforts of Everett to combat the issue of homelessness.

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By opening new shelters and affordable housing, and stopping the revolving doors of the criminal justice system, Everett is finally doing something productive on the matter.

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The magazine’s art director had coordinated access to do the shoot on top of the Wall Street Building in downtown Everett. In my naivety I thought, ok, we’ll get to the highest floor, pop out a roof hatch, and be shooting in no time.

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But when we got to the 10th floor, the PR person let us know we went on foot from there. We emerged on a sub level of the roof, surrounded by a 6-foot-tall parapet. I couldn’t understand why we would do the shoot there — you couldn’t see anything. Then he pointed to the ladder. Did I mention I hate heights?

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My assistant, Matt Mills McKnight, and I worked out a plan to get the lighting gear up to the actual roof. We packed two heads into the beauty dish case, which I put onto my back. Matt carried my camera bag. Then we held on for dear life. The most impressive part though is that all three of our subjects were game to participate and climb too. What troupers! If nothing else, this job makes for some very interesting bar stories. Many thanks to City of Everett Lead Prosecutor Hil Kaman, Deputy City Attorney David Hall, and Everett Mayor Ray Stephanson.

 

Essentially Ellington Jazz girls for KUOW | Seattle editorial photographer

I worked on a fun piece for KUOW 94.9 about an all-girls jazz ensemble hoping to compete in the prestigious Essentially Ellington competition in New York. They asked me to write a little bit about the experience:

This was my second time working with reporter Marcie Sillman. We arrived about 30 minutes before the girls were set to begin their regular weekly night practice at Washington Middle School.

In the moonlit parking lot, I loaded a cadre of stands and lights onto a dolly cart and rolled toward the school, the sweet scent of the Franz Bread Factory next door cascading by. We passed the gymnasium and basketball scrimmage and headed into the band room, where I met briefly with the group’s director, Kelly Barr-Clingan. I took her suggestion to set up in the back practice spaces where I could be out of the way while they did their thing.

KUOW Digital Director Jenna Montgomery was inspired by the idea of Kelly at the center of a Brady Bunch-style portrait, and I went to work setting up a mini portrait studio complete with electric blue backdrop. Marcie wandered off to interview Kelly and record the practice.

It was warm in there and I could hear the performers tuning their instruments as I took practice shots on myself to quickly test the settings. I made some final adjustments to the lights and went to the boy’s locker room to wipe my face.

The girls walked over in small groups, and sat down one by one. I told them they could do whatever they wanted to start. Then I asked them to play their instrument a bit, or to sing me something they knew. 

With only about an hour to photograph each of the girls in the group, time was limited. I wanted to see their personalities. I wanted to see the passion.

You have to build trust pretty quickly. I do that by keeping things light and fun, being friendly, and acknowledging the sometimes awkwardness of the process. You do this for long enough and you know what fears to assuage.

As I sat on a piano bench across from them and clicked away for a minute or two, I was impressed to hear these amazing acoustic and acapella performances. It was a moving and beautiful experience and I wish all of these talented musicians best of luck in this competition and the years ahead.

Soyeon Yi for Cosmopolitan.com | Seattle editorial photographer

One of my last and favorite shoots of 2015 was to photograph Korea’s first female astronaut, Soyeon Yi, for Cosmopolitan.com. Yi made headlines in 2008 as she conducted research for 10 days at the International Space Station. Today she volunteers at The Museum of Flight here in Seattle. Big thanks to Soyeon for her time, my assistant Kyu Han for wheeling lights around, and The Museum of Flight for their gracious accommodation!

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Opposing sides of the urban density debate | Roger Valdez and John Fox for Seattle Weekly | Seattle editorial photographer

(Left) Microhousing and urban density advocate Roger Valdez photographed in Seattle near his office in the South Lake Union neighborhood. (Right) John Fox, a longtime housing and homeless rights advocate, photographed November 2 in Shoreline outside of The Bounty, a coffee shop he often works from. Photos by Daniel Berman/www.bermanphotos.com

(Left) Microhousing and urban density advocate Roger Valdez photographed Nov. 5 in Seattle near his office in the South Lake Union neighborhood. (Right) John Fox, a longtime housing and homeless rights advocate, photographed Nov. 2 in Shoreline outside of The Bounty, a coffee shop he often works from. Photos by Daniel Berman for Seattle Weekly.

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Seattle is debating how to approach the issues of urban density and housing development and, reasonably, everyone has something to say. I was tasked with photographing two advocates on opposing sides for the Nov. 10 Seattle Weekly cover story. A interesting and thorough article by Casey Jaywork explains the topic much better than I can. And check out the cool illustrations by Art Director Jose Trujillo for the piece!  Big thanks to Roger Valdez and John Fox for being generous with their time!

2015 Seattle Tattoo Expo photos for SeattlePI.com | Seattle editorial photographer

Had a blast setting up a mini-studio inside the crowded and buzzing atmosphere of the Seattle Tattoo Expo for one of my oldest clients, The Seattle P-I. Photographer Joshua Trujillo gave me complete freedom on the direction of the work and I decided to go for a high-key, intimate vibe with the portraits.

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