This spring has kept me hopping and shooting a lot of new editorial and commercial assignments. I can’t share them all yet, but one came in late last month (for the first time ever via LinkedIn) to photograph Bill Gates being interviewed for a large Italian newspaper called La Stampa. The paper is launching a new series about global issues and the wide-ranging interview covered a lot of ground. I was allowed to shoot the first and last five minutes of the interview, for which La Stampa Editor-in-Chief Mario Calabresi flew in from Turin. It was a little surreal to be inside Bill’s office at the Bill and Melinda Gates Foundation and hear him speaking about everything from who his heroes are to what lies ahead for the newspaper industry. I did my best to be low-key and inconspicuous as I moved around and tried out different angles. Bill never acknowledged me, but I suspect he is very used to this kind of thing. At one point I was trying to line up a shot from his profile side and almost sat down in his chair — I caught myself and thought better of it. It was one of those crazy days planned for a week and all over in a matter of minutes, I am just happy to see it ran in print today.
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In April, I did a shoot about the turnaround at Brooks Running company for Footwear News, a Condé Nast trade publication dealing with the footwear industry. The story is about how after 100 years in business, Brooks CEO Jim Weber has managed to overhaul the company from the brink of bankruptcy into a company that sold a half billion dollars in products last year. It was no easy feat. It required dumping entire product lines, launching new ones, and hiring executives from visionary brands to come work in new divisions at Brooks. Over what became a very long day, I photographed Brooks CEO Jim Weber, as well as Shane Downey, head of the new heritage line, Pete Humphrey and Eric Rohr in the Brooks Running testing lab in the Eastlake neighborhood, and several other employees for a lookback quote section about their experiences and memories at Brooks. The magazine cover story published last month and I am excited to share the tear sheets! It’s always a sweet assignment when I get the chance to photograph and meet people who do interesting work in interesting places.
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Attorney Adam Ballout of the ABC Law Group in Everett has worked to protect parental rights for medical Cannabis patients in Washington since 2011. “Family law recognizes environment above all,” Ballout said.
“Do not make it easy for them. Keep your medicine out of reach of children, and make sure that you respect it, and that it isn’t affecting parenting. Mentally you should always be prepared to think ‘What if I had to give a walk-through today?’ There shouldn’t be a bong in the living room, or plants growing and smelling in a way that affects children in the house.”
I had an assignment in August to photograph Rebecca Howlett, a tribal law intern at the firm Kanji & Katzen, for a recruiting guide published by the University of Kansas School of Law. The piece highlights the great work that KU students do as interns at firms across the country. It just came out and looks great! I was requested to photograph her with a nice Seattle-identifying backdrop, which was easy with the firms’s Pioneer Square offices overlooking Smith Tower (the pencil building). To combat the intense overhead sunlight, I had my assistant, David Ryder, hold a reflector scrim over Rebecca to put her in the shade. Then I brought in a beauty dish for the main light and a softbox for a bit of fill, to give the image a fun, dynamic look. The client was happy with the take and Rebecca told me I was easy to work with — that’s nice of her since it was about 90 degrees on the roof that day! What a trooper!
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Had an assignment last month to photograph two stories on city redevelopment projects for Cityvision Magazine. The first shoot was a last-minute one on Auburn, Washington’s efforts to redevelop unused commercial spaces into art galleries. A sweet idea, especially when you have art like Julia Haack’s to fill the rooms. They looked great from the street, too. Wish we could have had more sunshine to really make the art pop but alas, it was a gusty overcast day. You can tell the wind is blowing if you look at her hair, but all things considered, I was happy with the way the shoot went down. And we did it in under the time allotted which is always great!
I was very pleased with tearsheets that came from these shoots! This was one of my first full-page magazine portraits, so that’s pretty special. The second shoot was way north in Mount Vernon, Wash., to photograph Mayor Jill Boudreau and Public Works Director Esco Bell. The city is redeveloping the promenade into a cool multiuse commercial space and making the waterfront a more attractive place for the community to hang out. I liked the view of the bridge and Skagit River — not everyday you get to have those in an environmental portrait.
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Sometimes when you hear about an event, you don’t care if you cover it for any particular news outlet — you just know you have to cover it! This was definitely the case for the 16th annual Dead Baby Downhill. I learned it was going down a few hours in advance from a friend’s Facebook post, and I just couldn’t let myself miss it again this year. I arrived well before the race start time of 7 p.m. to try and get a grasp of how the shenanigans would go down. Everyone seemed to know one another and it was quite a raucous event, what with most people sipping from beer cans barely concealed on the sidewalk. I love that Seattle hosts so many of these crazy meetups because it is a chance to catch people with their guard down, when they are truly enjoying themselves. The hardest events to cover are ones where nobody wants you there! Luckily, everyone was having a great time and I hope these images captured the convivial atmosphere.
Thanks for looking!
I went down to check out Emerald City Comic Con on Saturday for a fun and exciting self-assignment. It was the chance to explore on my own time and make some different kinds of portraits of the great costumed attendees. Initially, I set up a small studio in the corner of the main lobby of the exhibition area, but decided to try something new. For a few hours, I roamed around with an Alien Bee, Vagabond Mini Lithium battery pack and 46″ Photek Softlighter II on a light stand with the legs folded up. Despite negotiating the large setup through a crowded environment, my biggest challenge was just making natural pictures. Everyone, understandably, wanted to give me their best pose — something usually that they have just done for ten other people — and that couldn’t be farther from what I sought to shoot.
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I know it is a few days into 2012 but I wanted to share some of my favorite portraits from the past 12 months. Portraiture is something I really enjoy because it can be such an intimate experience — or, in contrast, something very fleeting. It’s a total dance photographers do with their subjects. We are trying to elucidate a story visually, and make a connection with people. We want that glimpse at soul. Sometimes it is a delicate thing to do — but I love it.
It’s always a thrill to set up my lights (or recognize great natural light and rock that instead!). You’re trying to turn an unknown environment into something storytelling.
I have been fortunate enough this year to work with some fantastic new clients, such as DataSphere, the New York Post, Cityvision Magazine, Financial Advisor Magazine, The U.S. Department of Energy and Northwest Leaf and Seattleite. My assignments represent a huge gamut of subject matter, but I love thinking on my feet and bringing my own photography style to whatever I shoot — that’s part of the wonderful challenge of working with clients.
And to that end, I wanted to share a little bit of the back story behind my favorite portraits this year:
DataSphere, a Bellevue-based internet advertising firm, hired me to make portraits for their website. The client wanted to showcase their fun, unique corporate culture, for recruiting and marketing purposes. Along with my faithful assistant Mark Malijan, I photographed more than a dozen setups in a day all across their expansive three-floor office. It was a rush but a lot of fun to take my style and apply it to the client’s needs. I don’t think I will ever get the chance to set up an employee shot like the guys at the arcade one again. It was such a blast and definitely stands out as a very memorable assignment, this year and in my career as well.
One of my most high-profile shoots of the year came completely out of nowhere: photographing Gennette Cordova for the cover of the New York Post, back in June.
The cover image – I guess I am okay with all the text all over it :)
My friend Stephen Brashear referred the job to me and over the course of a week, I managed to make contact with Gennette and make her picture. This was my first shoot for the Post and I was totally blown away to see it on the cover. I got an email from the picture editor at midnight the day it was to come out. “Berman cover” was the subject line, and I just about screamed. It was my first national cover.
Cordova, you’ll recall, was sent a lewd photo by former Congressman Anthony Weiner (D-NY), in a scandal that became known as Weinergate. Ugh. Name aside, this was a really exciting shoot and to see the cover floating around national media sites like Gawker was another experience altogether. The Post hired me a few months later to cover Amanda Knox’s arrival in the U.S. — but more on that in my news photo of the year post coming up.
I have completed eight or nine assignments for Cityvision and it is just so rewarding to be working with them regularly. They run really interesting, informative pieces, that shine line on complicated issues in a relevant way. They do a great job, and my assignments have involved photographing politicians, mayors, and state senators, for stories discussing their governance work. It’s neat to meet people with power and try and make the same kind of connection I would with anyone else, to make a compelling portrait.
This was an interesting shoot because it all hinged on access to water — visually it would be tough to photograph a water story without it — but when I arrived, the fountain was turned off! A quick call from the Mayor’s PR staff to the control room staff for the arena helped get it turned on just in time. Remaining calm was key, and the mayor was a good sport about waiting for a bit to begin the shoot.
I also photographed more stories on water and on cities being inundated with public record’s requests.
My assignment was to photograph Saturna Capital’s Nick Kaiser for Financial Advisor Magazine. Saturna Capital has become renowned for their Amana Mutual Funds, which invests according to Islamamic law — and has done very well from their unassuming offices.
I worked with two Alien Bee 800s firing into a simple 40 inch umbrella and a bare 7″ reflector, plus some nice afternoon sunlight fill, to make most of the pictures.
Nick was really generous with his time and worked with me to make some pictures the client and I were happy with. More from this shoot in my recent post: Nick Kaiser for Financial Advisor Magazine.
I also did a shoot this year for Seattleite, an online cultura and lifestyle magazine that started in 2011. The assignment came courtesy a friend of mine, Erik Simkins, working as their photo editor at the time. My task was to photograph Jay Friedman for a story about his food lecture series, Sexy Food. He uses humor to make the connection between the things we eat and the stuff we enjoy. I wanted to make a portrait that captured that same fun quality. We shot inside of a beautiful old classroom on the University of Washington campus. No assistant for this one, like on most of my shoots, but atleast I got a workout dragging my lighting cases up three flights of stairs. No elevator. The new client was happy and I made some pictures I am happy with too, and that’s all you can ask for right?
I had an SB-800 firing into Photek Softlighter II up high and above him, with a bare sb800 firing for the rim-light in rear.
This is the one the mag ran online.
Sometimes the best assignments are the ones we take on for ourselves. It’s important to try out new ideas, test new techniques, and cover the events we want to cover — even if no one is footing the bill. Sometimes we are fortunate for a client to license personal work after the fact; but that’s not the goal. I do self-assignments to keep me sharp for when the phone rings. It keeps my portfolio current and lets me push new work out more than waiting for assignment work. It’s fulfilling and a big part of my personal goals for 2012.
The Emerald City Comicon was a self-assignment that ended up being licensed for SeattlePI.com. But before that happened, I bought my own ticket, rolled all my lighting gear through the concourses and hoped to heck nobody was going to ask me to leave. I set up in an empty corner of a well-trafficked area of the main room, and looked around for interesting people to photograph. There was no shortage. In contrast to most portrait shoots where I have between 5 and 50 minutes to photograph someone, I spent only a minute or two with most of these Comiconners. I think it kept them authentic. The hours I put into the shoot paid off because it was a great day.
I also went down to Occupy Seattle and made some simple portraits of some of the protestors. I wish I would have been able to go back down, but other assignments and work kept me away. Even so, the windy, blustery evening I spent down there was informative and useful. I made some pictures I am happy with and can at least say I photographed a little bit of a very important movement, in my own backyard.
I also did a lot of assignments for a Seattle-based publication called Northwest Leaf that deals with medical marijuana patients and the industry. It has been so eye-opening to have the access I do on these shoots, and it pays off, because I am making images that are not being made anywhere else. I am getting a grounds-eye view of this burgeoning movement, and I am excited to see where it takes me next year.
This was such a simple lighting setup. Just a single 45″ Photek Softlighter II off to my left, in close to the subject, on about 1/4 power. No fuss, no muss, just nice soft light that let more attention go to the stuff in his hands…
2011 has been a great learning experience. I really pushed myself, fell some times and grew stronger from those mistakes. It’s only a mistake if you can’t learn from it, I feel. I just want to keep driving towards my goals and keep learning and growing with my photo family, as my buddy Pittsburgh photographer Jared Wickerham said so aptly. 2011 has been a great year, a fulfilling year and probably one of my strongest years. You have to really want it in this business, and I think about that everyday. I am so blessed to be doing what I love and know the amazing people I do these days in Seattle and across the country. The kinship and community in photography is like none other!
Thanks for looking, and if you made it this far, thanks for joining me on this journey.
I can’t stop thinking about my 9-5 shift in the office of David Hobby and Joe McNally at the first stop of The Flashbus Tour in Seattle. It took place over the course of a far too nice day out at the Washington State Convention Center on Friday Mar. 11. It should be said, upfront, that this was an unapologetically geeky event. Hobby, wearing his trademark shorts, came out to the greet those waiting in line. There was nary a camera-less hand in sight among the predominantly male crowd.
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